If you are looking for extra income and have a knack for Pinterest, becoming a virtual assistant might be a sure way to bring in some extra bucks - as in thousands each month.
As digital marketing is increasing today, Pinterest is a fantastic platform for businesses looking to expand their audience reach.
As a Pinterest Virtual Assistant, you can help these businesses achieve their goals by creating and managing their accounts.
In this blog, we'll be able to cover everything you need to know about becoming a successful Pinterest virtual assistant so you can read on to get started with your new business endeavor.
The Concept of a Pinterest Virtual Assistant
As a Pinterest virtual assistant, you would assist clients in efficiently managing their accounts by offering account setup and optimization services. You would help increase reach and engagement on the Pinterest platform, saving clients time and effort.
You would provide valuable insights and strategies to enhance performance, help clients grow, and increase overall engagement on the platform.
You will help create pinboards and pins with visually appealing images and descriptions to attract searchers to click that Pin, ultimately increasing traffic to the client's website and generating leads.
The Job Duties of a Pinterest VA
As a Pinterest virtual assistant (VA) and manager, you will handle various tasks to help your client’s account grow in outreach, such as creating, writing pin descriptions, and scheduling pins.
Creating Pins
There is no secret that when you are scrolling through Pinterest, there are some Pins that you engage with more than others.
This is probably because it has an aesthetically pleasing image, a nice layout, or a title that captures our attention.
Creating awesome pins on Pinterest is all about capturing attention and engaging your audience; these steps are the best way to do that:
- Start by choosing eye-catching visuals that are relevant to your content. High-quality images or graphics that are clear, colorful, and visually appealing perform well.
- Next, craft compelling titles that accurately describe what your pin is about and entice users to click through. Consider adding a call-to-action to encourage users to take a specific action, such as "Save for later" or "Click for more."
- Lastly, ensure your pins are correctly linked to the right website, blog post, social media post, email list, or landing page so users can easily find the information they want.
You can see this in the screenshot below. This pinner has a stunning image, text that clearly states what the Pin is about, and a link to direct readers to her blog.
Creating Pins like this is relatively easy. I recommend using software such as Canva to create your pins.
Writing Pin Descriptions
Not only is it important to have visually appealing pins, but you will also want to ensure accurate, SEO-friendly descriptions accompany them.
Here are some helpful hints when writing descriptions:
- Be concise, descriptive, and keyword-rich
- Summarize the content of the Pin in a few sentences, emphasizing the main features or benefits of the pin
- Use relevant keywords throughout the description to optimize its visibility in search results
Scheduling Pins - Tailwind and Pinterest Scheduler
The best part about this side hustle is that you do not have to engage with Pinterest daily.
My advice? Set aside hours each week to plan a month's content. Then, use Tailwind or the Pinterest Scheduler to schedule your content.
You can then consistently post without ever having to post pins manually.
Pro Tip: Be sure to schedule content 2-3 months before it is relevant. For example, if you are planning Christmas Pins, start in September!
Also, you can curate content, engage with the Pinterest community on behalf of clients, and monitor analytics to provide data-driven recommendations for improvement and contribute to your client's growth.
It is vital to stay updated with Pinterest algorithm changes and best practices to ensure client growth and success.
Other Pro Tip:
- Staying updated with the latest Pinterest trends ensures that a Pinterest VA can provide relevant strategies and optimize clients’ Pinterest presence.
- Understanding user behavior and preferences on Pinterest allows for targeted content creation.
- Following industry influencers and participating in Pinterest communities keeps a Pinterest VA informed.
- Adapting to algorithm changes and adopting new techniques keeps a Pinterest VA ahead of the competition.
- Keeping an eye on emerging feature changes in the platform and incorporating fresh pins in line with Pinterest’s search results
Importance of a Pinterest VA in today’s digital world
Pinterest VAs play a vital role in helping businesses reach their target audience by leveraging the platform of Pinterest.
Your expertise in optimizing pins and descriptions improves clients’ visibility in search results, increasing brand awareness and lead generation. Having a Pinterest VA can give businesses a competitive edge in today's digital landscape.
By driving traffic to clients’ websites and utilizing the power of Pinterest, Pinterest VAs contribute significantly to their clients’ growth. The problem is that most businesses do not have much time to manage their Pinterest account. It's just one more task on a never-ending to-do list. There is a lot of pressure to be everywhere, but there is only so much time in the day to be everywhere and know how to be everywhere.
By offering businesses your services, you are helping them gain traction on another social media platform while growing your business.
Pinterest VA Services to Offer:
Do you know if your interest in this side hustle has adequately been peaked? If so, I would like to ask you what services you can offer potential clients.
Well, here are some great services most Pinterest VAs offer:
- Profile Setup & Optimization
- Board Creation & Management
- Pin Designs
- Pin Scheduling
- Keyword Research
- Content Curation
- Group Boards
- Promoted Pins Management
- Analytics & Reporting
- Affiliate Marketing Management
- Pinterest SEO
- Tailwind Management
- Training & Consulting
- Story Pin Creation & Management
Is being a Pinterest virtual assistant a feasible profession?
Becoming a Pinterest VA offers a flexible and profitable business opportunity—the demand for Pinterest VAs only increases as businesses recognize the power of Pinterest marketing.
With the right skills and knowledge, you can turn being a Pinterest VA into a full-time income source.
Being a Pinterest VA allows you to work remotely and control your schedule. The potential for growth and earning potential as a Pinterest VA is unlimited. Whether you want to create a full-time income or need some extra cash, it is a great endeavor to consider.
Understanding the Financial Aspects of a Pinterest VA
Regarding the financial aspects of becoming a Pinterest VA, several factors can impact your earning potential. Factors such as your level of experience and the specific services you offer, including Pinterest VA services, can play a role in determining how much you can earn.
As a Pinterest VA, you can charge clients hourly, package rates, or a combination of both, depending on their needs.
Offering additional services like Pinterest management and strategy consulting can help you increase your income. Building a solid portfolio and gaining testimonials from satisfied clients can also attract higher-paying clients.
As you gain more experience and expertise, consider scaling your Pinterest VA business by hiring a team or offering specialized services, which can lead to even greater financial success.
Here are some suggested pricing packages:
Starter Package:
Price: $250/month
Services Included:
- Profile setup and optimization.
- Board creation and organization (up to 10 boards).
- Daily pinning (up to 5 pins/day).
- Basic keyword research for pins and boards.
- Monthly performance report.
Growth Package:
Price: $500/month
Services Included:
- Everything in the Starter package.
- Pin design (up to 20 custom pins/month).
- Group board outreach and management 9join up to 5 group boards).
- Pin scheduling using tools like Tailwind.
- Basic engagement (commenting, resharing, etc.).
- Weekly performance report.
Pro Package:
Price: $1,000/month
Services Included:
- Everything in the Growth package.
- Comprehensive keyword research and Pinterest SEO.
- Pin design (up to 50 custom pins/month).
- Story Pin creation & management.
- Promoted Pins management (ad spend separate).
- Affiliate marketing strategy on Pinterest.
- Engagement and building relationships with influencers in the niche.
- Tailwind Tribes management.
- Bi-weekly performance report with actionable insights.
Other Pricing Options:
Project-Based Pricing: You could offer clients specific projects (like a complete Pinterest profile overhaul or a set number of pin designs) at a fixed price.
Hourly Rate: Some clients might prefer to hire you hourly for tasks that don’t fit neatly into a package. Determine your hourly rate based on your experience and the value you provide.
A La Carte Services: Allow clients to pick and choose individual services at set prices.
As you can see, this is a side hustle where you can pick and choose your pricing strategies, allowing you to control how much you are working for.
Pinterest VA Success Stories
We often hear about success stories with side hustle ideas. And that is important.
So I did some digging for y’all, and Kristin Larsen seems to be the original Pinterest Virtual Assistant Veteran.
She says within six months, she was making $3,600 and was eventually able to leave her 9-5.
She also offers free training, which you can get it here.
Best Pinterest VA Course?
We here at Snevv always recommend doing courses. And you will always know when I have done a course and if it was helpful. The best Pinterest course I have personally taken was:
Perfecting Pinterest bySophiaLee
Sophia does a fantastic job teaching you all the skills needed to become a Pinterest VA. However, she does not touch on the Pinterst VA business aspect, so a course such as Pinterst VA would be highly beneficial. ( I have not taken this course).
How to find clients as a Pinterest VA
To find your ideal client as a Pinterest virtual assistant, you can define your target audience and understand their specific needs and pain points. Align yourself with clients who match your niche or industry expertise, utilizing platforms like LinkedIn and Facebook groups to connect with potential clients.
Check out this article: The Best Ways to Find Pinterest Virtual Assistant Jobs.
Is Pinterest virtual assistant legit?
If you still need this question answered, I will give it to you - It is very legit. It is one of the best work-from-home jobs; you only need a laptop!
Wrapping it Up!
In sum, becoming a Pinterest VA is a viable and rewarding career choice in today’s digital age. Whether you want to replace your 9-5 or need a side hustle, this career offers generous rewards. It provides financial stability and flexibility while allowing you to work remotely. So, start building your Pinterest VA business today!
